A Complete Guide to App Store Optimization

The Mobile App Development Market is one of the leading industries in the present time. Since their very first show, mobile apps and smartphones have developed a lot during the last few years, attracting more and more users day by day. Notwithstanding the success of the mobile app market, there is one common problem that mobile publishers face nowadays that is app discovery.

At Present, more or less, around 5 million mobile apps and games on the Famous stores like Apple App Store and Google Play Store. The stores keep on increasing exponentially and getting more competing, so gaining good visibility on the stores has become a significant challenge for mobile app development companies and marketers.

What is App store optimization(ASO)

App Store Optimization (ASO) is identified by a few names, including App Store Marketing and Mobile App SEO.

The focus of ASO is raising the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). The main Smartphones that apps are developed for iPhone/iPad, Android and Windows Phone.

The main objective of ASO is almost app downloads, but supplemental goals can include:

1.Increased brand exposure.

2.Positive app ratings and reviews

3.Number of Audiences

4.Additional marketing channel diversification.

1. Keyword Research and Optimization

It is the most important task in App Store Optimization. This is the initial action to take before launching the app on the store, and the first step to take when your mobile app downloads are not touching the volumes that you expect. It has to be done in two ways

1. Brainstorm

As a fundamental approach to your research, attempt to brainstorm all the possible keywords that can be associated to your mobile app and game. The ideas can be taken from its nature, the category it belongs to, what tasks it does or what problems does it resolve. It is always a good idea to search for motivation from similar apps (and competitors) and look into user reviews to get the keywords and keyword mixtures used there. Write down all the keywords and combinations of keywords that you came up with, and continue with the research.

 2. Research tools and competitor’s keywords

The ideal place to find the keywords for your app or game is checking your competitor keywords

In order to get a list of keywords utilized by your competitor (or any other app on the app stores), use Keyword Density feature in the keyword research tool. This powerful instrument enables you to view all the keywords used in the product page of any app on the App Store or Google Play. Pay consideration to the keywords used in the fields that have a lot of weight in rankings (App Name / Title, Subtitle or Short Description) and the keyword combinations (long-tail keywords) that are replicated several times in Description.

Add all the keywords that you find important to your list, in order to analyze and prioritize them during the next steps

Now that you have a complete list of possible keywords for your mobile app, you need to investigate and prioritize the search terms in order to optimize your app concerning highest visibility in Search.

2. Title

The name of your application requires to be different to reach the desired distinction. It appears difficult to think of something inventive with so many names on the market. For that matter, it is advised to analyze the service you are giving and how to compile it in an efficient and authentic way.

Length

In the application development, the length of the name wants to be limited. On the Apple Store, you are allowed a name of up to 30 characters whereas, in Google Play, it will be up to 50 characters.The use of long words can control consumer recall and search. Admitting this insight, it is perfect is to use short terms, composed of around three syllables.

3. Description

One of the main reasons that motivate people to download an app is its description, as it is displayed on lists of algorithms, during searches, and among the details of the app itself. What leverages your app to resemble on top of store rankings is the enthusiasm to line up for those small details, such as the description.

Moreover, every consumer wants to know what the application he or she is downloading is about. It is a preview of the given service.

The limit of the short description is 255 characters which come up to a few sentences for iOS App Store and 80 characters for Google Play Store. So, try to give the underlying and attention-grabbing values of your app. It creates the first impression.

The long description is your playground. Add bullet points, social proofs, awards, mentions about your app or something. Apple store and Google play stores have a limit of 4,000 characters for the full description

Google Play Store lets you apply rich formatting and emoji in the app description.

4. Icons & screenshots

Screenshots reveal the world your users enter after begin using your app. Therefore, it is necessary to choose the most illustrative screenshots. They should make feel great joy. Keep the screenshots vertical so that users are satisfied with any screen including narrow ones.

An app icon is the first impression from the users and rememberable thing. So, you want people to recognize your icon after first sight. Keep your icon design simple and attention-grabbing. It should look good even scaled down to the smallest size, light and dark background. Ensure that icon developed by the mobile app development companies should be attractive

5. Rating & reviews

Ratings and reviews are the only way for users to reveal their sentiment towards an app either rating it from 1 to 5 stars, being 5 the best rating and writing a review on which users put into words what they attract to that or not dislike that app or even ask for new features.

it is obvious to say that ratings and reviews are an important factor in any marketplace, as the quantity and quality of ratings and reviews, have an impact on the number of sales or downloads.

Conclusion: 

The above-mentioned points are helpful to rank your app in the app store and follow steps before launching your app into the play stores. Ask your apps development company in Oman, India & etc where you located to follow all these guidelines for better App store optimization

Fusion is the top mobile app development company in Dubai and have a lot of knowledge and expertise in ios app development and Android app development and etc. We ensure that apps developed by our team of developers will get top rankings and brand in the App store

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How much does it cost to develop a food ordering app

Everyone is going more global and also digital for their business and why not? The world is becoming closer day by day with the use of latest technology and business person should take this advantage and develop their business as much as possible. Well, Nowadays technologies are representing a very important role as far as the marketing of your business is concerned and on the other hand, it is also very crucial for a buyer of a service or product.

A mobile application is one of the best ways in this global arena for a business person to join with the consumer and Vice Versa. If we want to explain the facilities that the mobile application provides, we can say it's fast, easy, convenient and efficient. A mobile application presents a smoother communication between buyer and seller.

Coming to Food ordering mobile apps. It has changed our work in many ways in recent years. I can say, these kinds of smartphone applications have turned into a growing market for global clients and become essential for the citizens of large municipalities. Nowadays food ordering mobile applications has grown the business conductors from unknown assistance and it simply took a few years to reach this milestone. We can say, the food ordering market is going to grow more in the coming days.

Many mobile app development companies providing ios app development or android app development & etc to restaurant business owners. But most of the people know the advantages of the app to their business and thinks about the cost to develop an app for their food business.

It completely depends upon the features, design, platform and the functionalities you want to include in your app. What classification of an app you are seeing for will be the first question as far as cost is involved.

Ux/UI Designs should be attractive then the only user is ready to use your app and for attractive designs, it takes higher cost. Platform to develop an app may be ios, android &, etc. The cost will change from one platform to another. Mobile application development companies in Dubai, India &, etc may charge differently and it also tells the development cost.

Features and functionalities determine whether your app is a simple enterprise app, medium enterprise app, and a complicated enterprise app. And according to the complexity of your app, the cost will be determined. Here are some features that that included in your food ordering app and it will also reveal the cost

1.Dashboard:

After placing up the record, the clients are turned to their apps landing page. It is called the Dashboard. Here they can observe the pending and the completed requests. They can also monitor which one is under processing. It will enable them to have a fair idea and abstract things.

2. Payment:

Here, the clients would have the opportunity to transfer cash to banks. They can also prefer other stages like PayPal or mobile wallet app according to their preference. Showing day by day income reports can be an added element alongside all the history.

The restaurant mobile app developers can include various highlights in the app. The likely outcomes are valuable.

3. Searching Screen

You can see the search option is at the top of the home screen. It is an essential part of on-request food transfer apps. Clients can look by the item name and the eatery names to get that dish. They can also compare the cost that should appear inside seconds.

4. Shopping basket

Such a part is for dealing with the requests before paying for the item. The client ought to have the ability to increase or decrease food tally. They can do it by touching on adding or deleting tabs separately.

5. tracking of orders

It is an added component for this sort of food ordering app. It is a complex procedure, and you require to pay more for this component. However, such a feature is worth the money you spend. Clients can track their request transfer on the guide map for locating their order.

Restaurant owners can check the conveyance status as well. They can also let the client’s knowledge about any impediments in transit for whatever reasons. As an application client, one can use the ongoing clients’ area. It is to reveal to him or her close-by eateries. The app allows the client to change locations with a separation slider.

Conclusion:

So I think you get a clear idea about the features that are included and the platforms which are using for developing and the cost to develop an app for your food business.

Fusion informatics is one of the most trusted apps development companies in Oman and have been contributing mobile app development services along with blockchain development, IOT development since 2000. We have a team of skilled developers who can design and develop an application that meets the needs of the business. Hire our developers and take your business to develop an attractive food ordering app to your business

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Advantages of mobile apps to Travel & Tourism Industry

The travel industry is one of the fastest-growing industries in the world, helping millions of people every year. These travelers need excellent service and good travel experience, which needs a lot of work from both companies and travellers themselves. Between flight tickets, hotel bookings, and documents, some people get confused and ignore small things that can make or break their journeys such as seeing places to visit, restaurants to try, and local entertainment that really can’t be missed.

Today mobile apps have become a necessary element of every business, travel, and tourism is not an exclusion of this. In fact, mobile app development plays a very significant role in the travel industry today. Mobile apps make it simple and active to communicate with travel companies, book tickets, book rooms and search for good opportunities. The use of mobile apps for travelling will grow and continue to evolve in the coming days. Mobile app development companies are assisting in developing attractive travel applications. Let discuss about the Benefits of the app to the Travel industry

1. Easy to Attract Customers

Travelers like to get in touch with big guns like Expedia, America Airlines who have to win consistently in attracting travelers by offering engaging deals, coupons as well as vouchers on their applications.

Only offers or discounts do not support you to get many users to your app, you also have to make assured that your app has the best UI/UX designs. UI/UX is one of the main reasons to make the mobile app successful and it will affect heavily on user engagement which will help you to enhance your app download.

A mobile application would assist you to reach your customers round the clock to present them with the best facilities. The best part of utilizing mobile apps is that you do not need a guide or a manual, which spares you significant time.

2. One Stop Solution

One of the biggest causes behind the rising craze of a traveling apps and app development companies is that the customer can find all answers in the mobile application . They do not need to prefer other agencies for their problems related to their journey.

Mobile apps provide all the fundamental to advanced features like, information, check availability, travel booking options, hotel bookings, cab bookings, food and all the other kind of things that a traveler wants during their trip.

3. Launch Efficient Re-Engagement Campaigns

One of the significant goals of any business is to maintain customers and fulfil their needs through their services. Re-engagement campaigns are specially tailored to make customers come back and make an added purchase. These campaigns are normally done in the form of emails or notifications.

Mobile apps are the best place to run campaigns, but they can significantly increase your reach and assist you to reconnect with users. Whenever you require to ping a lost customer, you can use push notifications.

4. Reduce Paperwork and Simplify Transactions

Travellers may ignore the ticket. But, when they have a mobile app, they don’t need to bother about that. A mobile app can have all tickets in it, including hotel reservation ticket, flight or train tickets, and other essential documents related to travel. It can save their time, and guide 24/7.

5. Get Real View Pictures and Videos of Destination

Travel app supports better plan trip. Travel customer can get the know-how of the destination by a simple Google search integrated into the app. In a Google survey, 66% of the people stated that they watch videos of the destination before arriving there.

Conclusion

Technologies can be one of the most important components in the travel business for gaining a competitive advantage. A well designed and user-friendly mobile application from the app development company in Dubai for your travel business can definitely help promote and gain profits for your business.

If you are in the travel business and looking for the top mobile app development company who can offer android app development and ios app development for your business.

We Fusion informatics is the top mobile app development company in Kuwait and can develop a travel app for your travel agency on various platforms. We have a team with high-end experience in IOS & Android app development, Artificial intelligence development, Blockchain Development and IoT app development in Dubai, Saudi & other countries

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How to Choose Mobile App Development Company For Your Business

Mobile application development is totally changing the global sphere. It is becoming necessary to offer complete convenience and on-the-go data access. As the demand keeps on conquering, finally many best mobile application development companies are into the process of providing app solutions to their customers in order to assist them to stay focused on their businesses

So, you’ve got an attractive idea for a new mobile app that’s going to transform the world. But, what do you do if you don’t have a unit of UI/UX designers and mobile developers at your beck? .You’ll probably begin seeing for an external mobile app development company. The best mobile app development agencies maintain extensive experience supporting startups and have the specific,  imaginative and technical talent to work on your plans.

Here are some ideas to help you find the right app development company in Saudi Arabia, India & etc that you can trust to transform your million dollar app concept into a fully-realized mobile application.

1. Portfolio

This will get you a fundamental idea about the person or the possible partner and their experience in the appropriate industry. Ask them where to find the representations of their work and see how their complete products look. You can further ask them to tell more about these results and hence experience their true contribution to those special projects.

2. Usage of Technologies by Developers

Nowadays, various apps are using AI-based chatbots, the retail sector is including AR, VR, and beacons to deliver the immersive user experience. In addition, these technologies streamline business operations and give several other benefits. Hence, your preferred developers should have knowledge in using at least one of these latest technologies

3. Platform

Check whether the company is able to provide the application as per your choice. Whether they are able to launch on Android, IOS, or Windows or any other? Whether they will present an option from a native application or hybrid application that you require in your application. The native application has native platform features. While hybrid applications are relatively faster, simple and more active to maintain.

4.Expertise

It is important to guarantee the company you choose is able to develop the actual features and functionality that you need into your app. They should be capable to tell you how they would execute a proposed feature and suggest any appropriate frameworks that they might implement. It is also essential to check whether or not their software can combine with other systems and workflows.

5. communication

Communication is the key to build an efficient and beneficial mobile application, particularly if your team is time zones away. The transfer of ideas and feedback are crucial in the mobile app development process, a role crucially played by communication. Failure to express ideas and feedback may result in slowing down the process which will turn to an increase in production cost and will ultimately boil down to an extreme delay of launching.

6. Cost to Develop

The competition among mobile app developers can be dangerous. If someone sounds too good to be true, he or she is apparently over-promising to secure your business. He or she might rely on templates or provide you with a white label option rather of a custom app for your company. The lowest cost isn’t best, but neither is the most expensive. A quality mobile app developer is going to offer specifics on how they will work with you, how they will perform the work. They will also ask precise questions about your requirements. Talk to a few companies and you will know the cost to develop an app based on your needed features and make sure you’re satisfied with both the price and their professionalism.

7. Testing

Before they launch your app to Google Play Store or App Store, your application should be checked for defects, connection, design, compatibility, functionalities and take assurance from the company for proper testing

8.Security

It is every company’s nightmare and a lot of crucial information leak for the public to see. Before confirming an agreement with an iPhone app development company, Android app development company, or any company for mobile app development, make assured that their security and agreement rules are industry standard and up-to-date.

So, choose a mobile app development company carefully and have an app that engages your customers to buy your products or solely have a look at your services. Having prior knowledge about how to find the best mobile app developer or how much does it cost to hire a mobile app developer can make your work easy.

Fusion informatics is one of the leading mobile app development company and offering ios app development, android app development and integrating other technologies for Artificial intelligence development, blockchain development and etc. We have 18 years of experience in mobile app development and maintained well portfolio by delivering attractive applications across the globe.

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Factors influencing the app development cost

Mobile apps are important drivers of traffic. Connecting you with your on-the-go customers is one of the biggest benefits of mobile apps. With these apps becoming such an integral part of every person’s lives, your business needs flow to not only survive but also succeed.

In the field of mobile apps, the initial query that any organization asks is “What is the cost of developing a mobile application?” The Cost of Mobile App Development varies widely according to specifications. To build a mobile app, it needs a sum of efforts, a strong foundation, excellent plan execution, an excellent network, and support from one of the best app development companies.

App cost varies due to multiple elements and the market situation at a particular time. It also holds on the nature of the app that has to be developed. There are various factors determining the cost of mobile apps and they change from product to product and market to market. From a plain reading app to a heartbeat-tracking app, there are many apps to discuss your needs.

Many organizations stop to develop a mobile app worrying that app development cost isn’t pocket-friendly. However, the knowledge of fundamental cost modifiers in app development, which we will discuss here, can assist you in making successful decisions. It is important to achieving high returns from your mobile app investment

Here the factors that reveal the mobile app development cost

1. App Developers

People working on your app’s development are essential for determining the cost of your app. The human resources that you select for your app development are of two types: in-house developers and offshore developers.

In-house developers charge honestly and offshore developers are costly to hire. Based on your budget, you can choose between either of these. Human resource is important for an economical and appropriate completion of your app’s

2. Hosting Cost

Your app must be hosted somewhere in order to run accurately. App hosting is supposed to be the most essential investment made by the business owner. So, it is necessary to select the right hosting provider for your app project. Choosing the best hosting provider depends on various parameters such as bandwidth per user, backend API requests and bandwidth per MAU. When you understand these factors, you can simply find the host server that can help your app run faster and better.

Make sure to opt for a scalable hosting platform so that your app can be updated to the dedicated server once it starts to receive a good amount of traffic. Dedicated hosting will take you more than shared hosting

3. Mobile Platform

The mobile platform on which you select to run your app is crucial for determining the final cost of your app’s development. Three leading platforms that are available in the market are AndroidOS, iOS, and WindowsOS.

The determining cost varies for different platforms. The AndroidOS supports a variety of devices and needs complicated efforts to develop an app. The iOS comparatively needs minor efforts as it supports only a few devices. Therefore, Android app development are more costly than IoS App Development.

4. Location

The location, i.e., the area of development, the country, is key to the cost factor because the hourly charges of developers are varied in various areas.

The developers in the United States, Canada, Australia and New Zealand tend to have the highest charges of all and in the same way, mobile app development companies in dubai charges different cost. and countries like India charge the less for development. The cost of the development company is likewise affected by geography.

5.Features and Functionality

App features and functionality is another determining factor for your app’s development cost. When it comes to the combination of features, there is a wide-ranging diversity of features to choose from. The developer provides them according to the needs of your business or app. However, it mainly depends on the kind of app you want. In an extension of this, you might require to incorporate social media keys in your apps such as Facebook, Twitter, and Instagram. Several apps incorporate a geo-fencing ability and are empowered with GPS. The cost will rise with the inclusion of more features.

6.Testing

Testing is an essential factor to decide the cost. Ultimately, it is essential to use general testing before revealing an app. The final testing will be finer than the first testing. Repeated app testing might be performed to achieve the desired results. There is a chance of making adjustments in your app based on external feedback. This will increase your budget. It is difficult to evade this cost because it defines the success of an app.

So I hope you will get a clear idea about the factors affecting the cost of mobile application development. Even though if you have some doubts about the cost of the mobile app development. Hiring the top mobile app development company is the best choice to know about cost to develop an application.

Fusion informatics is one of the top App development company inAbu Dhabi,UAE and offers various services like android & ios app development, IOT App development, and Blockchain App Development, Artificial intelligence development &, etc and delivered various applications by applying latest technologies to multiple clients across the world.

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Top reasons to develop Mobile Applications on Android Platform

Most of the developers are saying that making apps for Android OS is a fabulous idea. They’re not wrong, but for notified app developers complete knowledge is necessary before getting a decision that would have long-term results. Of course, the first thing to examine is the reasons to pick Android over iOS. While current platforms are gaining ground, Apple’s iOS and Google’s Android remain global market leaders. If your budget can manage the in-house development and launch of both Android and iOS apps, problem solved. But, by adopting one platform to do this job on your behalf normally leads to better use of funds, resources, time-saving and talent. 

Here a few killer reasons to prefer Android app development rather than ios app development

1. Open source

This is one of the most important advantages, Android has over other platforms. The open source environment of Android makes it simply available by mobile phone manufacturers like Samsung and HTC to be utilized in their phones. The code for Android is free and can be applied by any phone manufacturer. This creates the market for Android devices the largest in the world, exceeding that for iOS, Blackberry and Windows put together. According to one statistics, more than 80% of smartphones manufactured in the world run on Android. This generates a tremendous market for any Android app developer and makes the niche very profitable.

2. Simple Adoption & Launching

Fundamentally, if you can code in Java then you can simply develop an application on the Android platform. It has turned out that for programmers it’s simple to adopt and script code for mobile apps on Android platform. The method of launching your application is clear & simple. All you require to do is register yourself as a developer then submit your .apk file. That’s how easily available the humongous market of Android is for everyone. Furthermore, the Android platform allows rooting Android-based devices & installation of custom ROMs.

 3. Fit for More Devices

The reason Android controls the app market is its capacity to run on more devices than its rivals. Manufacturers that manufacture devices holding Android apps outnumber those developing to suit iOS specific apps. The mere reason being that an Android device will be utilized by a larger number of people, owing to the ‘affordability’ part. Thus, Android application development established to be the wiser and a more profitable option.

4.Lower entry barrier

Compared to its nearest competitor, iOS, Android development has a much lower entry limit. All the things needed for mobile app development companies or app developers who wish to build an app in Android is to register as a developer on the Android market and submit the  Apk that you developed to the google app store. The cost of registration for app developers is a one-time payment. Additionally, Android development can be accomplished on Linux, Mac or Windows operating system. The entry limit for Android development is much inexpensive and the permission for the app is much simpler.

5.Integration of Social media

It is a heartening thing that social media combination becomes easier with the Android platform. In that case, people are highly enthusiastic about social media. Nowadays each company, irrespective of big or small, experiences a social media presence. Social media optimization has grown as a crucial element of the present marketplace.

Companies can simply reach their end users and optimize their experience without enhancing their marketing budget. Moreover, Android apps have the benefit of being combined in a simple manner. They also include a huge spectrum of networks. Including social features such as likes, comments, etc, which can support your business in growing its social standing.

6. Improved Security

Android included several extra and in-built security features. It will support security against malware and viruses. Thus, safety and authenticity are excellent benefits of android application development. Read on about the Android best practices for security & privacy that helps companies to define the right path during the application lifecycle.

Fusion informatics is the top App development company in Saudi Arabia and providing various services like android & ios app development, IOT App development and Blockchain App Development, Artificial intelligence development &, etc and provided various applications by using the latest technologies to various clients across the globe

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