The
Mobile App Development
Market is one of the leading industries in the present time. Since their very
first show, mobile apps and smartphones have developed a lot during the last
few years, attracting more and more users day by day. Notwithstanding the
success of the mobile app market, there is one common problem that mobile
publishers face nowadays that is app discovery.
At
Present, more or less, around 5 million mobile apps and games on the Famous
stores like Apple App Store and Google Play Store. The stores keep on
increasing exponentially and getting more competing, so gaining good visibility
on the stores has become a significant challenge for mobile app development
companies and marketers.
What
is App store optimization(ASO)
App
Store Optimization (ASO) is identified by a few names, including App Store
Marketing and Mobile App SEO.
The focus of ASO is raising the ranking of mobile applications (apps) directly
within app stores (like iTunes, Google Play, and Windows Store). The main
Smartphones that apps are developed for iPhone/iPad, Android and Windows Phone.
The main objective of ASO is almost app downloads, but supplemental goals can
include:
1.Increased
brand exposure.
2.Positive app ratings and reviews
3.Number
of Audiences
4.Additional
marketing channel diversification.
1.
Keyword Research and Optimization
It
is the most important task in App Store Optimization. This is the initial
action to take before launching the app on the store, and the first step to
take when your mobile app downloads are not touching the volumes that you
expect. It has to be done in two ways
1.
Brainstorm
As
a fundamental approach to your research, attempt to brainstorm all the possible
keywords that can be associated to your mobile app and game. The ideas can be
taken from its nature, the category it belongs to, what tasks it does or what
problems does it resolve. It is always a good idea to search for motivation
from similar apps (and competitors) and look into user reviews to get the
keywords and keyword mixtures used there. Write down all the keywords and
combinations of keywords that you came up with, and continue with the research.
2. Research tools and competitor’s keywords
The
ideal place to find the keywords for your app or game is checking your
competitor keywords
In
order to get a list of keywords utilized by your competitor (or any other app
on the app stores), use Keyword Density feature in the keyword research tool.
This powerful instrument enables you to view all the keywords used in the
product page of any app on the App Store or Google Play. Pay consideration to
the keywords used in the fields that have a lot of weight in rankings (App Name
/ Title, Subtitle or Short Description) and the keyword combinations (long-tail
keywords) that are replicated several times in Description.
Add
all the keywords that you find important to your list, in order to analyze and
prioritize them during the next steps
Now
that you have a complete list of possible keywords for your mobile app, you
need to investigate and prioritize the search terms in order to optimize your
app concerning highest visibility in Search.
2.
Title
The
name of your application requires to be different to reach the desired
distinction. It appears difficult to think of something inventive with so many
names on the market. For that matter, it is advised to analyze the service you
are giving and how to compile it in an efficient and authentic way.
Length
In
the application development, the length of the name wants to be limited. On the
Apple Store, you are allowed a name of up to 30 characters whereas, in Google
Play, it will be up to 50 characters.The
use of long words can control consumer recall and search. Admitting this
insight, it is perfect is to use short terms, composed of around three
syllables.
3.
Description
One
of the main reasons that motivate people to download an app is its description,
as it is displayed on lists of algorithms, during searches, and among the
details of the app itself. What leverages your app to resemble on top of store
rankings is the enthusiasm to line up for those small details, such as the
description.
Moreover,
every consumer wants to know what the application he or she is downloading is
about. It is a preview of the given service.
The
limit of the short description is 255 characters which come up to a few
sentences for iOS App Store and 80 characters for Google Play Store. So, try to
give the underlying and attention-grabbing values of your app. It creates the
first impression.
The
long description is your playground. Add bullet points, social proofs, awards,
mentions about your app or something. Apple store and Google play stores have a
limit of 4,000 characters for the full description
Google
Play Store lets you apply rich formatting and emoji in the app description.
4.
Icons & screenshots
Screenshots
reveal the world your users enter after begin using your app. Therefore, it is necessary
to choose the most illustrative screenshots. They should make feel great joy.
Keep the screenshots vertical so that users are satisfied with any screen
including narrow ones.
An
app icon is the first impression from the users and rememberable thing. So, you
want people to recognize your icon after first sight. Keep your icon design
simple and attention-grabbing. It should look good even scaled down to the
smallest size, light and dark background. Ensure that icon developed by the mobile app development companies
should be attractive
5.
Rating & reviews
Ratings
and reviews are the only way for users to reveal their sentiment towards an app
either rating it from 1 to 5 stars, being 5 the best rating and writing a
review on which users put into words what they attract to that or not dislike
that app or even ask for new features.
it
is obvious to say that ratings and reviews are an important factor in any
marketplace, as the quantity and quality of ratings and reviews, have an impact
on the number of sales or downloads.
Conclusion:
The above-mentioned points are helpful to rank your app in the app store and follow
steps before launching your app into the play stores. Ask your apps development company in Oman, India
& etc where you located to follow all these guidelines for better App store
optimization
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