Mobile websites
and Mobile apps are very similar to look at first glance after determining
which suits our business needs will depend upon target audiences, factors,
available budget intended purpose and required features. If you are planning
to establish a mobile presence for your business or organization, whether you
want to create an app for users to download it or a mobile website, or perhaps
both.
Now let’s try to
look at what a mobile website and a mobile app can do for businesses.
This is a mobile
version of the desktop website. It is independent and separate from your
website (desktop) and is designed for exclusive mobile use. Typically Mobile
websites do not have as much content as desktop sites. It has limited pages and
each page is optimized to match that people what they are usually needed when
using mobile to access websites.
Why you need a mobile website?
Mobile websites
make businesses reachable from any mobile device that has a browser. Nowadays,
all smartphones have browsers meaning your business will be accessible nearly
61 per cent of the US population if you have a mobile site.
If you have a
desktop site, users will assume you have a mobile website. Now mobile websites
are an extension of your brand. That means a lot because it’s been widely
reported that more than half of users tend to have negative opinions about a
brand when they can’t access it from their phones. There are no downloads
necessary we can use the only browser and users can pop right into your site.
The mobile app is
one of software application made specifically using on smartphones and other
small wireless devices such as tablets and smartwatches. They are developed
entirely separately from the website.
Why you need a mobile app?
Users spend more
then two hours a day on their smartphones, where 86 per cent is spent on mobile
apps and also it can serve numerous functions, deliver general information like
costs, events, they can facilitate the booking, searching, be a platform for
personalized service can have messengers and many. Perhaps the biggest the advantage of having an app is giving the user a complete experience when
they’re inside your app.
The Cons: Mobile Apps vs Mobile Websites
If you have a website, it is very simple to set up a mobile site. If you had someone else or
an agency develop your site, it should take a less cost to set up a mobile
site. That business should have mobile sites. For this purpose, you can know
how they stack up against mobile apps. No app store presence, No push notifications,
No offline access, and a challenge to design.
Mobile App Cons
The truth is that
comparing mobile websites and mobile apps are like asking to choose between
bread and butter. Bread always looks great, but it’s awesome with butter.
Right? Since mobile websites are easier to get up, the mobile app needs to have
a strong argument for itself if you were to consider getting one set up.
Added setup This
is used to be a pretty strong con against mobile apps, but now with app
building solutions like Build Fire, getting an app up and running isn’t that
much hard and also it doesn’t take a long time. For all businesses, the app
doesn’t have to be very elaborate at the start. Ones the setup can be quick if
you’ve planned ahead.
Extra Cost In
rare case business wants to have a fully custom app, whether for some functions
like booking, mobile commerce store or as a customer service channel, app
builders are able to provide an easy feature like drag and drop platform for a
fraction of the costs of custom mobile apps. Builders can charge that saves a
lot and ongoing support
It’s more work
Mobile apps might be drag and drop but they are not definitely going to operate
themselves. It should be part of a larger strategy in marketing and as well as
mobile strategy. Need to spend time on learning app marketing so that can
maximize your app and get a good return on your investment. It’s more work but
it promises more returns.
So, which is good for business?
It is really hard
not to be partisan here and I don’t like mobile browsers. But since the dawn of
smartphones with huge screens, they’ve become more tolerable and usable and
also I can say since it is very easy to set up for all businesses to have at least
a mobile website. However, if you want to bring your businesses mobile presence
to a whole new level, getting a mobile app is mandatory. Through your app, you
can possibly open a new stream and bring better service to your users. Since
it’s not a lot to have like that but you would really think it over.
Make sure you
have a business with a mobile website setup, then review your options for
having a mobile app running. After referring to this post you may plan to
develop a mobile app for your site. You may reach to develop your mobile app in
Fusion Informatics, it is
listed in the first place among top
mobile app development Companies in UAE. For any request, you can get in
touch through the mail - sales@fusioninformatics.ae or Contact - +971
567594058.
For more details visit
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